However, cookies also raise significant privacy concerns because they are often passed from a website to your device without your knowledge or consent and can be used to track your web habits and build detailed personal profiles about you. When companies that are separate from the sites you’re visiting place "third party cookies" to see and record your activities, these cookies are often hidden. This is tracking without permission and is usually the focus of cookie blockers and cookie deletion activities.
Throughout the years, cookies and other tracking technologies have expanded. In addition to first and third party cookies, there are flash cookies, super cookies, and zombie cookies. Tracking can also be done without cookies, such as through beacons, web bugs or pixel tags.
Each time you go online, you leave behind traces, or digital footprints, of your activity. Tracking re-traces your steps. But your digital footprints reveal more about you than where you’ve been — everything from your preferences to your identity.
How will you decide what you're comfortable with and what your options are to take control? The activities in this kit will help you learn more.